LESSON 1:

The 5 Secrets of Innovation

Have you ever wondered why some really bad ideas get funded and some great ideas never get off the ground? Most people don't know there are surefire ways to get people to love your innovation. You need to use:

1. Design Thinking
2. Iterative Prototyping
3. Agile Development
4. Storytelling
5. Overcome Objections

This lesson will tell you why they are so important.

LESSON 2:

How Can You Unlock

The 5 Secrets of Innovation?

You must use a 7-Part Framework that connects a problem to a fundamental human need for your solution (Design Thinking) which has been validated in the marketplace (Iterative Prototyping) moving quickly (Agile Development) to articulate success (Storytelling) as your solution transforms lives (Overcome Objections).

This lesson will help you to create your story.

LESSON 3:

How Can You Use

The 5 Secrets of Innovation

The 5 Secrets of Innovation require you to do things that strip risk out of your innovation and accelerate adoption. More important, they prepare you to answer the Devil's Advocate questions.

Devil's Advocate question:

 "How do you even know this is a problem?"

Your answer:

"Like anthropologists, we went out and observed people in their environment to understand their problems using Design Thinking methodology."

This lesson covers the Devil's Advocate questions and how you should answer.