EVERY BUSINESS NEEDS A STORY THAT SELLS! 

Thousand of business people have read my books. If you want a Go-To-Market story that works, use the framework I created working with Apple, Google, Nissan, Salesforce, and Coca-Cola to sell more products to more people for more money.

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On-Demand Courses, Workshops and Live Coaching to

Turn Your Health Care Idea Into Reality In 90 Days!

Get a step-by-step plan and framework to ensure success
GET FREE MINI COURSE

BORING STORIES DON'T JUST GET IGNORED, THEY COST YOU SALES.

Your customers are getting hit with hundreds of emails and phone calls every day. It's harder than ever to acquire and retain customers...

  • Your product offerings are hard to explain
  • You're working way too hard to make the sale
  • You feel customers could switch at any moment
  • Your website looks like your competitors
  • Your sales proposals come down to price
  • Your sales team is frustrated and discouraged 

Unless your story is unique, different, and special, you'll never break through.

The answer to sameness is always NO! The solution?

Create the 7-Part Go-To-Market Story Framework that will grow your business.

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THE GO-TO-MARKET FRAMEWORK

When your offering is differentiated, you stand out, customers know why to buy, and sales grow.

That's why the Go-To-Market Framework was created - to put your customer at the center of a clear story and articulate where they find value which is usually not where you think it is.

Each element is designed to demonstrate what makes you unique, different, and special so you cut through the noise, rise to the top, and make buying a no brainer.

With this framework, you'll get:

COMPETITIVE ASSESSMENT

What stories are competitors telling? How do they claim to create value? What do they think is most important to customers?

Download Assessment

CUSTOMER INTERVIEWS

What do your customers think of your offerings? What do they find valuable? What are you lacking? Where can you improve?

Download Interview Guide

POINTS OF DIFFERENTIATION

What's most important to customers? How you do consistently create value? How does this box competitors out?

Download Value Proposition

7-PART STORY FRAMEWORK

What are the customer problems? Who is impacted? How does it make them feel? What do you do to solve their problems?

Download Framework

A Special Video Message For Managers

"Innovation 90 is the easiest and fastest way that we've seen to attract and retain your best and brightest."

Kathleen Wessel - VP, AHA Center for Health Innovation

 

 

Here's What You Need To Do

1

GET ACCESS

Either access the on-demand or livestream workshop to go step by step from problem to solution to prototype to pitch.

2

GET COACHING

Under the guidance of a Master Coach, you will collect stakeholder feedback, revise your prototype and create an MVP to deliver results.

3

GET BACKED

Create a clear and compelling pitch using the Innovation 90 Framework to overcome objections when you present results to decision makers.

SEE PRICING OPTIONS
GET FREE MINI COURSE

Here's what you get:

  • Step-by-step Participant Workbook
  • 30 Innovation Techniques with examples
  • Innovation Pitch Script to sell your idea
  • Master Coaching to make sure you deliver
  • Office Hours to ask questions
SEE PRICING OPTIONS

Which option is right for you?

On-Demand Course

Designed for Individuals

$750

Per Person

Non-AHA Hospitals

$499

Per Person

AHA Member Rate

 

  • Master Coach Office Hours
  • 7-Part Innovation Framework
  • 12 Design Thinking Maps
  • Digital Workbook

Key Benefit: Flexibility

SEE WHAT YOU GET

Livestream Workshop

Designed for Teams

$1250 

Per Person

Non AHA-Hospitals

$999

Per Person

AHA Member Rate

 

  • 2-Day Immersive Workshop
  • Real-time Coaching Feedback
  • 12-Weeks Coaching Office Hours
  • 7-Part Innovation Framework
  • 12 Design Thinking Maps
  • Pitch Script Review

Key Benefit: Accountability

SEE WHAT YOU GET

Private Workshop

Designed for Multiple Teams

$1875

Per Person

Non-AHA Hospitals

$1499

per person

AHA Member Rate

 

  • 2-Day Workshop (3-5 Teams)
  • Dedicated Master Coach
  • 12-Weeks Coaching Office Hours
  • Pre-Workshop Charters
  • 7-Part Innovation 90 Framework
  • 12 Design Thinking Maps
  • Executive Pitch Deck

Key Benefit: Scalability

SEE WHAT YOU GET

It's easy to get started.

Get the free mini course to see if Innovation 90 is right for you.

GET THE FREE MINI COURSE