CHANGE IS HARD.
BUT IT DOESN'T NEED TO BE.
Your customers LOATHE change. Buying something new requires your customers to overcome internal Devil's Advocates so you need to be unique, different and special. You need help if...
- Your product offerings are hard to explain
- You're working way too hard to make the sale
- You feel customers could switch at any moment
- Your website looks like your competitors
- Your sales proposals come down to price
- Your sales team is frustrated and discouraged
The answer to complexity is always NO! The solution?
The Go-To-Market Framework that will simplify and grow your business.
THE GO-TO-MARKET FRAMEWORK
When your offering is differentiated, you stand out, customers know why to buy, and sales grow.
That's why the Go-To-Market Framework was created - to put your customer at the center of a clear story and articulate where they find value which is usually not where you think it is.
Each element is designed to demonstrate what differentiates you from competition so you cut through the noise, rise to the top, and make buying from you a no brainer.
With this framework, you'll get:
COMPETITIVE ASSESSMENT
What stories are competitors telling? How do they claim to create value? What do they think is most important to customers?
CUSTOMER INTERVIEWS
What do your customers think of your offerings? What do they find valuable? What are you lacking? Where can you improve?
POINTS OF DIFFERENTIATION
What's most important to customers? How you do consistently create value? How does this box out competitive offerings?
7-PART STORY FRAMEWORK
What is a big problem impacting people where your solution's validated requirements created success and transformed lives?
